Urban Eat is starting 2020 with four new products designed to appeal to shoppers looking for a lighter lunch alternative.
There are two seasonal limited edtions: Herby Chicken Sandwich and Beetroot & Tabbouleh Wrap, which are available until April 25; plus there’s the Hello Courgeous Sandwich (chargrilled veg, caramelised onions and harissa houmous) and Wahey Tabbouleh Salad (beetroot, quinoa, harissa houmous and chargrilled peppers in a 100% recyclable pot).
All four new products come in at under 420kcals.
Wayne Greensmith, head of category marketing at Adelie Foods, commented: "It is imperative that outlets stock up on quality lighter and vegan options to keep up with shopper demand and expectation.
"Veganism is now a mainstay eating choice rather than a trend and in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range. With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately ensure repeat purchase from a better food-to-go experience."
0333 003 7843 www.urbaneat.co.uk