Walkers is launching a new festive range of Christmas dinner flavours, including the first-ever Brussel Sprouts flavoured crisp. Aiming to spark debate across the nation and drive incremental sales for retailers, Walkers is launching two Christmas dinner flavoured multipacks, one including a Brussels Sprouts flavour for the sprout lovers or, for those who are not a fan, a pack containing alternative festive flavours.
Christmas dinner for sprout lovers includes Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours while Christmas dinner for sprout haters includes Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours.
The flavours also available in single-serve packs are Turkey & Stuffing, Pigs in Blankets and Brussels Sprouts.
Andrew Hawkswell, marketing manager, at PepsiCo, said: "We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they’re a #SproutLover or #SproutHater."
The limited-edition range is backed by in-store marketing, TV, digital and PR activity.
0118 930 6666 www.pepsico.co.uk