Walkers MAX, is adding two new flavours to its MAX Strong range - Fiery Prawn Cocktail and Hot Sauce Blaze.
The new products are intended to cater for demand from consumers for exciting new flavours which are non-HFSS (high fat sugar salt), without compromising on taste.
The launches form part of Walkers’ ambition for 50% of its snacks sales to come from products classified as non-HFSS or from products sold in portions of 100 calories or less by 2025.
Jonathan Roberts, senior brand manager at Walkers MAX, said: “The Walkers MAX Stong range has delivered some of the boldest flavours in the savoury snacks category. Snacking remains a huge part of day-to-day UK life, and so taste is incredibly important as it remains the number one driver when it comes to choosing a snack. These new strong flavours, with lower levels of fat and salt. will greatly appeal to this younger generation by delivering maximum flavour.
“With consumers looking for healthier snack options, we’re determined to ensure non-HFSS options don’t mean less flavour for MAX consumers and that we continue to deliver a product that they know and love. These new strong flavours add excitement and stand out on shelf and are therefore a must stock for retailers .”
Walkers MAX Strong Fiery Prawn Cocktail and Hot Sauce Blaze will be available as an exclusive in Tesco from 27th June and will roll out nationally to wider grocery and convenience channels from 1st August.