Mondelēz has brought back its Win a Day in Their Boots promotion for the second year, offering chocolate-loving football fans amazing experiences through its Cadbury FC platform.
To take part, shoppers buy a participating Cadbury product, enter the barcode and batch code online, select their preferred experience day and are immediately entered into the prize draw. Up for grabs are a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit for the winner and a group of friends; or meeting a football legend with a behind-the-scenes day. And new for 2023, there are also hundreds of instant win General Admission match tickets to a selection of games.
Christina Bland, brand manager for Cadbury at Mondelēz International, said: “The last Win A Day in Their Boots activation reached 84% of adults in the UK and added £2.5m in sales – and we’re confident with new prizes and a new campaign including online, social and OOH support we’ll be making a big impact in 2023.”
The 2023 Win a Day in Their Boots campaign runs in partnership with Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur, reaching an estimated 35 million football followers across social media.
No comments yet