Mondelēz has brought back its Win a Day in Their Boots promotion for the second year, offering chocolate-loving football fans amazing experiences through its Cadbury FC platform.

To take part, shoppers buy a participating Cadbury product, enter the barcode and batch code online, select their preferred experience day and are immediately entered into the prize draw. Up for grabs are a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit for the winner and a group of friends; or meeting a football legend with a behind-the-scenes day. And new for 2023, there are also hundreds of instant win General Admission match tickets to a selection of games.

Christina Bland, brand manager for Cadbury at Mondelēz International, said: “The last Win A Day in Their Boots activation reached 84% of adults in the UK and added £2.5m in sales – and we’re confident with new prizes and a new campaign including online, social and OOH support we’ll be making a big impact in 2023.”

The 2023 Win a Day in Their Boots campaign runs in partnership with Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur, reaching an estimated 35 million football followers across social media.