Rockstar Energy Drink is running an exclusive competition for convenience retailers, whereby four retailers will be selected to win £250 each month, from now until the end of the year. To take part retailers should visit Britvic’s At Your Convenience website and fill out the form to be entered into the next draw for the monthly cash prize.
Earlier this year, Rockstar Energy Drink announced its biggest music campaign to date when it joined forces with Stormzy to bring to life its “Press Play” campaign. Stormzy fronted a world-first, free digital in-app concert experience on Spotify to celebrate Rockstar’s Press Play brand platform. The activity helped drive brand engagement within the convenience channel, with pos material up for grabs, which highlighted that consumers were able to win a selection of prizes by scanning the QR code and entering the code from the Rockstar can after purchase.
The At Your Convenience site launched earlier this year and has been designed and built with retailers’ needs in mind – using feedback from hundreds of customers collated by an independent market research company. Registered users can benefit from advice, insights, free pos kits and product trials..
