Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of 25,000 Domino’s pizza vouchers and enter a draw to win one of four exclusive trips to the Pizza Village in Naples.
‘Love Pizza? Win a Pizza’ started earlier this week, and will run for eight weeks, equating to nearly 450 instant wins every day. The campaign is designed to support shoppers during challenging times while highlighting the role Coca-Cola plays alongside meals with family and friends.
To enter the free prize draw, shoppers need to scan QR codes on promotional packs to download and go through to the Coke App, where they can enter the promotion for a chance to win a Domino’s £20 pizza voucher. All entrants are then entered into a bi-weekly draw for a weekend city escape to Naples in June.
Featuring a slice of pizza graphic, promotional packs include Coca-Cola Original Taste in 1.75ltr, 1.75ltr PMPs and 1.25ltr bottles and Coca-Cola Zero Sugar in 2ltr, 1.75ltr, 1.75ltr PMPs and 1.25Lltr bottles. Shoppers can also reach the Coke App by scanning QR codes on all other packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar.
The promotion will be supported by a marketing campaign which includes paid social media; influencer activity; digital, video-on-demand and out-of-home advertising, as well as pop-up activations.
Coca-Cola says the ‘Meal at Home’ occasion presents an opportunity for retailers to increase soft drinks sales and drive up shopper basket spend. According to GB BEACH data, Coca-Cola is the most popular soft drink to accompany meals at home. Recent research by Connecta has also shown that activating occasion-led messaging at point of purchase whereby food and drink are merchandised together can double shopper engagement and increase sales by up to 32%.
