Shell Dealer of the Year winner Guy White from Laurels Service Station on his admiration of a dragon but his fear of snakes!


Laurels Service Station has been in Guy’s family since 1963

Name: Guy White 

Guy White

Guy receiving his award from Shell’s general manager UK retail, Bernie Williamson; and former UK dealer manager Andrew Braxton

Job title: Managing director

Company: Laurels Group & Laurels Service Station

01 Career history: I started, at 13, working part time at Cadwell Park racing circuit. But I have a motor factor background, working with the Linco Wilco Motosave group of companies. I started as a parts assistant and worked in many roles including opening depots and business development. That was until 2008 when my father passed away. I was then asked to join the Laurels, the family business. It’s a Shell dealership that’s been in the family since 1963. I worked alongside my brother and mother, but unfortunately my brother was taken from us in 2015. So, it is now down to myself, my nephew and Mum and a fantastic loyal workforce. I’m also proud to have been asked to join the executive committee of the PRA in 2021.

02 Dream job – if you weren’t doing this: I would have loved to have been a DJ on the radio.

03 What do you drive? An Audi A7.

04 What would you like to drive: RS6 – watch this space! That’s just before I have to get my electric Honda Jazz!

05 What would be your perfect day: Watching the tide come in and out with a great coffee in a small harbour in Cornwall.

06 Favourite team:


07 Favourite read: Enid Blyton Secret Seven, Exchange & Mart, and Who Moved My Cheese by Dr Spencer Johnson – a great read.

08 Favourite film: The Bodyguard – maybe as Whitney Houston is incredible vocal in it.

09 Best holiday: Abroad it would be Cayo Coco, Cuba. Here in the UK, St Ives in Cornwall.

10 Possessions you couldn’t do without: My mobile phone.

11 Who do you most admire: James Caan – a very thoughtful Dragon.

12 Most likely to say: “RFB – are we ready for business?”

13 Least likely to say: “It cannot be done.”

14 Greatest achievement: Winning Shell Dealer of the Year and being invited to Japan for the world conference. What an incredible experience!

15 Greatest fear:


16 Tips for business success: The Three Ss – staff, stock and service. Plus understand your customers and your location.

17 Best business advice you’ve received: Invest in the future.

18 Best thing about your job: The fantastic loyal team that work for us, the incredible relationships we have with suppliers and like-minded colleagues.

19 Pet hate: Repeating myself .

20 Three words to describe yourself: Fair, generous, considerate.