ginsters smoky beef

Ginsters is launching three new lines this month. The BBQ Hunters Chicken Slice (rrp £1.95) has 100% British chicken and streaky bacon cooked in a smoky BBQ sauce with melted West Country cheese – all in light puff pastry. It will be available from September 25.

Also available from September 25 is the Smoky Beef Chilli Pasty (rrp £1.95.) made from 100% British beef, potato, black turtle beans, kidney beans, onion, tomato, red peppers, garlic, oak smoked sea salt with a hint of chilli – all in puff pastry.

The third new line, available from September 11, is the Mexican Bean Bake (rrp £1.50). This vegetarian product has black and red kidney beans, in a spiced tomato sauce with peppers, smoked cheese, and a hint of coriander, wrapped in puff pastry.

New products launched by Ginsters over the last two years, have delivered over £7.6m-worth of category growth (IRI data).

Sam Mitchell, Ginsters managing director, commented: “We are really proud of these three new products. It was really important that we deliver a brand-new flavour profile for each of our ranges, rather than duplicating something predictable across all three. We want to create excitement for the Ginsters brand as well as for the category as a whole. Our new Pasty, Bake and Slice innovations give consumers a wider choice for a satisfying, delicious lunch, packed full of quality ingredients, at affordable prices, and are set to do just that.”