The Dole Sunshine Company has announced a redesign across its fruit-in-juice and fruit-in-jelly range. Alongside the new design, the packs will now feature a clear ‘no added sugar’ message on the fruit-in-juice packs and ‘vegan friendly’ claim due to a recipe change for the fruit-in-jelly range.
Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said: “The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so. With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy. When it comes to snacking, fresh fruit can sometimes be considered a bit virtuous or perhaps not the most exciting option, so we wanted this new packaging to remind our consumers that our fruit snacks provide all the health benefits of fresh fruit but at a low price and in a format which is delicious.”