The out-of-home breakfast market is in growth – albeit from a small base. According to Lumina Intelligence figures, in 2021 3.5% of breakfasts were eaten out of home but that rose to just over 4% last year. McDonald’s was king of the out-of-home breakfast market last year, accounting for 12% of sales, with Greggs not far behind – which is good news for all the forecourts that have a Greggs on site. And the best-selling item at breakfast was a pastry followed by a sandwich – probably washed down with a coffee or a tea.