All Forecourt Trader articles in January 2011 – Page 2
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News
Müller’s big sprees
Müllerlight is running its biggest-ever on-pack promotion offering consumers the chance to ’Win a £1,000 shopping spree every day’ for 72 days.The activity is running on all Müllerlight single pots as well as six-packs across all variants. This is the first time that the brand’s on-pack offer has been extended ...
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News
Bio control
Biofuels are here to stay and they’re giving some retailers one almighty headache. Contamination primarily caused by water in unleaded and bugs in diesel tanks and pipes has sparked spates of vehicles breaking down, leaving retailers to deal with the consequences.And as the percentage of bio content in road fuels ...
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News
US report on Gulf blast
Better management could have prevented the Gulf of Mexico oil well disaster in which 11 people died last April, according to a US government report. The National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling concluded that the well blew out "because a number of ...
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News
BOSS scheme nets thief
The recent arrest of a fuel thief highlighted the value of the partnership between Strathclyde Police and the British Oil Security Syndicate. Staff at a BP service station in Kirkintilloch, Glasgow, noted the car’s registration number, which appeared to have been altered, before the driver drove off having ...
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News
Boursin’s new look
Boursin Minis packs have been redesigned to bring them in line with the European packaging. They now feature an updated Boursin Minis logo and typeface and come in a new taller pot. However, the new packaging continues to communicate the product’s indulgence and versatility by making the ’cooking, sharing salads ...
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News
in brief
Khans open with Londis Experienced retailers Siemi and Shoaib Khan relaunched their forecourt, Hylands Service Station, last month after leaving their previous symbol group and joining forces with Londis as their new retail partners. Under the Londis brand the service station now features an ...
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News
Hula Hoops joins Britain’s Got Talent in new promo
Next month will see UB’s Hula Hoops join up with the Britain’s Got Talent TV show for an on-pack promotion. Running across the entire Hula Hoops range, the promotion gives consumers the chance to win a free talent lesson by simply entering their pack code on the snack’s website (www.hulahoops.com). ...
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News
Choice burger launch
New from Country Choice is a range of burgers: quarter pounder beef burger, bacon cheeseburger, cheeseburger and double cheeseburger.The company says that for retailers already selling its breakfast products, this new range is the perfect accompaniment, helping them extend their food offering into lunch and evening.Retailers can expand the purchase ...
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News
Champion can
To celebrate the success of the double Formula 1 Championship win of Red Bull Racing, a new limited-edition 473ml Champions Can is available featuring images of both Red Bull Racing drivers Sebastian Vettel and Mark Webber.According to AC Nielsen data, Red Bull 473ml is the fastest-growing SKU in the ...
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The forecourt industry is David Hobson’s choice
My alarm goes off at 7am. Five minutes later, I am downstairs buttering bread and making sandwiches for all the family. After getting ready for work, I drop our youngest, George aged 10, off at school and arrive in the office at around 8.30am. The action starts immediately, setting the ...
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News
Pick up the coffee pick-me-up
Coffee sweet brand Kopiko is being launched nationwide in the UK from this month. The sweets are made with real Java coffee beans for the authentic taste and tempting aroma of genuine coffee.To celebrate the launch, Kopiko is giving away three cases of Kopiko sweets to 10 retailers. Each case ...
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News
Fraser Group opens sixth forecourt despite the freeze
Former Forecourt Trader of the Year, the Fraser Group, has opened its sixth forecourt and first site with a Budgens store. The BP-branded forecourt has a 2,950sq ft Budgens store, a Subway franchise, Post Office, an Aquatec-branded car wash and two jet washes. The ...
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News
Sickness as fuel escapes
Environmental health teams and fire-fighters were called in when over 50 homes were filled with petrol fumes after 600 litres of fuel escaped from a tank at the Total filling station in Glenfield Road, Leicester. Residents were left feeling sick, dizzy and with throat pains with some ...
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News
Extra mouth sensation
Next month will see the relaunch of Wrigley’s Extra Ice peppermint and spearmint gum to include micro-granules, product speckles and xylitol. The changes are designed to give a pleasant ’in-mouth sensation’ and help prevent plaque.In addition, an Extra Ice white variant will be added to the range which has been ...
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News
Sales force
Ask property agents what the forecourt property market is like at the moment and you’ll get a mixed response. Anything from "fairly slow" to "relatively buoyant".Lambert Smith Hampton’s associate director, (motor trade and roadside), John Coulling, is an agent who’s saying the market’s "relatively buoyant compared to other market sectors". ...
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NewsGet some free Nurishment
It’s all systems go for Nurishment, the nutritionally -enriched milk drink. Packed with calcium, vitamins and minerals, Nurishment Original in cans enjoys a huge, loyal consumer base and is available in vanilla, strawberry, cherry, raspberry banana and chocolate varieties. And Nurishment Extra in convenient 310ml screw ...
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News
’Perfect storm’ triggering record fuel price rises
As fuel prices continue to soar following the new year’s 1ppl fuel duty hike, 2.5% rise in VAT and rising oil prices, RMI Petrol’s chairman Brian Madderson, continued to beat the drum of the independent petrol retailer with another high-profile TV interview on January 6. Madderson was interviewed ...
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News
Simply porridge to go
Quaker Oats So Simple is hoping to transform the breakfast occasion with the launch of a new convenient pot format.Quaker marketing director, Hayley Stringfellow, says that with no cooking or milk required Oats So Simple Pots provide retailers with a huge incremental sales opportunity. By simply adding hot water and ...
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News
Three of a kind
Best Confectionery outlet NestlÉ Best Confectionery Outlet sponsor, Nestlé, says the RoadChef store, Strensham North, was selected as the winner because of its "clear understanding that a category-focused approach to confectionery can grow sales". Nestlé’s trade communications manager, Graham Walker, says: ...
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Soothed by a kiss
Halls Soothers is back on TV in a £1m marketing campaign featuring the return of ’The Kiss’ ad. The brand’s first TV campaign since 2005, the campaign will run across all major commercial channels including ITV1, Channel 4 and Five.Susan Nash, trade communications manager at brand owner Cadbury, says: "Halls ...