All Forecourt Trader articles in March 2008 – Page 3
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News
Tropicana: a real smoothie
Pepsico has launched Tropicana into the smoothie market.The pure fruit products aim to capitalise on the fast-growing smoothie sector, which according to Tropicana is currently the second-biggest segment in the chilled category - worth £210m and growing at 30% year-on-year.The smoothies come in five flavours: strawberry & banana; mango, passionfruit ...
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News
Pringles on the run
Pringles is breaking away from its traditional crisps- in-a-can formula with two new launches this spring.The Pringles Pocket Pack is a single-serve bag containing mini-sized Pringles and will be available in two of the brand’s most popular flavours: original and sour cream & onion. The company is keen to target ...
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News
Rolling out Strollers
In a bid to breathe fresh life into the sausage roll category, Wall’s has launched a new meat snack - the Stroller.Expected to add significant value to its £65m brand, Wall’s says the individually packaged Stroller is a variation on the jumbo sausage roll - using a "unique-style" pastry, rather ...
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News
Results of this month’s online poll:
Following the recent Early Day Motion, do you think MPs should have the right to force petrol retailers to drop their fuel prices?YES36%NO64%Most of you agree that MPs shouldn’t stick their noses in regarding fuel pricing - and have no right to force retailers to drop their pump prices on ...
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News
Mo’gas
A long time ago I devised my own Petrol Retailers master calendar. In truth this wasn’t exactly a world-beating breakthrough in the science of retailing, but with the little modifications I made each year, it grew into a very useful document. Basically the calendar started by listing any event that ...
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News
Magnum’s star signing
Desperate Housewives star Eva Longoria has signed up with Unilever to be the face of the Magnum ice cream brand for its 2008 advertising campaign.The high-profile activity includes promotion of the new Magnum mayan mystica, which is inspired by the ancient origins of chocolate. It is a premium chocolate ice ...
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News
Liquorice leads the race
English speciality toffee maker Walkers Nonsuch is shouting about the success of its liquorice toffee bars and twistwrap toffees."It is unbelievable how the liquorice toffees are becoming our best seller in the twistwrap range," says Emma Walker."Not only is the taste simply addictive, but the wrapper is very eye-catching too."The ...
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News
Using their Initiative
Chevron’s Bright Horizons programme aims to give dealers access to a network of support services. According to the company, there are about 800 directly supplied Texaco-branded sites and 300 supplied via distributors in the network who all have access to the programme.It comprises three main elements: to find ways of ...
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News
Mars’ tempting two new ices
Mars has launched two ice cream products aimed exclusively at the impulse sector. New Galaxy vanilla & chocolate temptation cone is targeted mainly at women. Rrp is £1.25. It will be backed by Galaxy’s £9m advertising campaign.Meanwhile, the Starburst Smoothie lolly -in berry blast and exotic fruits flavours, contains 30% ...
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News
A real taste of home
Heinz is hoping for a bigger slice of the dessert sector with the launch of two ambient products: Taste of Home gorgeous classic creamy custard and delicious creamy rice pudding.The tinned desserts join Heinz’s range of sponge puddings under this new ’Taste of Home’ banner.The range features seven new and ...
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News
Hoops get healthier
United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign.The advertising will run from May to July letting shoppers know about improvements to the product’s health credentials - the handypack core range (original, BBQ beef, salt & vinegar and ...
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News
Joss’ Flake moment
Cadbury Trebor Bassett (CTB) has signed up singer Joss Stone as its first celebrity Flake Girl.The star will appear in the company’s TV ad campaign, which will feature the Flake moment with Stone singing, ’Only the crumbliest, flakiest chocolate’. The ads, due on our screens this month, form part of ...
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News
Old El Paso twosome
Old El Paso is firing up sales of its Mexican food range with two new products.The oven baked Crispy Chicken fajitas kit includes a special shaker bag to give the chicken a crispy crumb coating. It is aimed at families who want more taste but less heat in their food.The ...
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News
Early starters
Nutritionists are always saying that breakfast is the most important meal of the day. The reason? Well according to studies, people who eat breakfast are less likely to be overweight, they have a higher intake of key vitamins and minerals, and are less likely to suffer from colds than those ...
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News
FPS tells MPs to drop EDM
The Federation of Petroleum Suppliers’ Forecourt Division has been encouraged by the initial replies to its letter urging 52 MPs to reconsider their Early Day Motion, which called for retailers to match the recent decline in oil prices by reducing the price of their fuel. A spokesman for the FPS, ...
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NewsCriminal culture
By its very name, this column has traditionally been based on statistics. However this month marks something of a change. It’s a basic fact of EKW’s business that we speak with large numbers of petrol retailers each month and sometimes the feedback that we collect from them, spread across the ...
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News
Cool customers
The chilled and fresh foods category is the last big unexploited opportunity in forecourts, according to Andrew Grant, director of trading (convenience) at Palmer & Harvey (P&H). "The supermarkets do this category superbly well," he says. "Just look at a Tesco Express where half the sales are of chilled lines ...
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NewsMint condition
Bendicks of Mayfair is helping retailers make the most of this spring’s gifting opportunities with its quality range of boxed chocolates.From its classic Mint Collection to the recently launched Bittergingers, Bendicks has a variety of delicious products to cater for the 56% of adult consumers who buy boxed chocolates at ...
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Analysis
Commission cop-out
Petrol retailer Paul Sykes probably sums up what most in the industry thought when they read the Competition Commission’s latest report on the UK grocery market. "It came as a disappointment - but not a surprise," says the Shaws Petroleum managing director. "It shows that they haven’t a clue about ...
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News
Something to chew over
If you haven’t updated your chewing gum offer lately, you could be missing out on one of the fastest-growing areas of forecourt sales. That’s the message from the two main chewing gum manufacturers who are churning out new and innovative products aimed at capturing consumers’ imagination.This fast-changing sector is enjoying ...
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