United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign.
The advertising will run from May to July letting shoppers know about improvements to the product’s health credentials - the handypack core range (original, BBQ beef, salt & vinegar and cheese & onion) is now free from all artificial colours, flavours and MSG.
The company has also replaced its rolling limited edition multipacks with a new, meaty flavour 12-pack. And the Grab Bag range has been extended to include cheese & onion flavour. Rrp is 47p.