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VK revamps the design of its mixed packs

John Wood ·

The alcoholic RTD VK is revamping the design of its mixed pack.

The disruptive, colourful new look is intended to add to shelf stand out and modernise the existing pack. The pack will also now include the newest flavour, VK Watermelon, which was launched after a crowd sourcing campaign to find a new variant.

Charlie Leaver, brand manager at Global Brands, said: “As the number one RTD for students, having a look that appeals to the 18-24 audience is key and we know that the loud visuals of the new mixed pack will resonate with our demographic. The vibrant pack also makes for an eye-catching spot when on shelf, tying in with our fun-coloured liquids and fruity flavours.”

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Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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