Leading UK fuel supplier Greenergy has confirmed the start of its supply of Esso fuel to independent dealers in the Midlands, the South of England and South Wales.

Greenergy has been a branded wholesaler for Esso since February 2013, when it took over fuel supply to Esso- branded dealers in the North of England, North Wales and Scotland. The agreement extends nationally and Greenergy takes over supply to a further 104 Esso branded dealerships.

Greenergy also has rights to market the Esso brand to independent forecourts nationally, offering Esso-branded fuel supply alongside its other brand options. Both the number of Esso branded sites supplied by Greenergy and their sales volume have grown strongly under the branded wholesaler arrangement, a sign of the popularity of the Esso brand when paired with Greenergy’s focus on efficiency and hands on customer service, according to Andrew Owens, Greenergy’s chief executive.

He said:“There has been considerable interest from dealers looking for a major oil brand and loyalty scheme with Greenergy’s flexible terms, competitive pricing, supply reliability and customer responsiveness. This is a unique combination, making it one of the strongest fuel offerings in the UK.”

Duncan Connolly, retail director of Esso UK, said: “Greenergy already supplies high quality Esso fuels to independent dealers in the northern half of the country, and has attracted 25 additional independent dealer sites to switch to the Esso brand. Through our business relationship with Greenergy, we plan to continue this growth following the conclusion of the latest Esso branded fuel supply agreement.”

Shailesh Parekh of Midland Link service station, for whom fuel supply today (September 10) transfers to Greenergy, said: “I’m excited that Greenergy is now my supplier of Esso fuel. I’ve heard great things about their flexibility, efficiency and hands on approach to customer service.”