BP and M&S have announced plans to roll out the Simply Food format to 200 Connect sites - subject to completing contracts.
The format, which has already been trialled on 11 sites, is said to have been a huge hit with BP’s customers, with 97% rating it good to excellent. Shop sales have also seen a significant boost, with transaction numbers up 60% and average basket size increased.
"By combining the strength of M&S fresh foods with BP’s multi-branded impulse offer, Wild Bean Café and Ultimate fuels, we have a unique customer offer which can now be brought to more customers as we roll it out next year," said a spokesperson for BP.
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