The week leading up to Mothering Sunday is set to bring with it an increase in flower sales of up to sevenfold at forecourts, based on data from last year.
BP analysed customer habits in the week preceding Mother’s Day 2025 and determined that its ‘mum in a million’ rose plants were up by 705% on the week before, with flowering baskets being bought 617% more times. The oil major also found rose and iris bouquet sales were up 470%, lilies 448% and orchids 422%.
It wasn’t just flowers, either, with sparkling-wine sales enjoying a 44% boost in the week leading up to Mothering Sunday, while Champagne sales rose 23%. Boxed chocolates, meanwhile, enjoyed a 117% bump.
The firm says its insights challenge “the perception that forecourt flowers are a low-quality, last‑resort option”.
