Nisa has signed up 26 more forecourt stores in the past financial year, contributing to its best-ever recruitment figures.
For the 2011/2012 financial year, Nisa welcomed 234 new members, equating to 487 stores, into Nisa membership.
This recruitment figure is up more than 7% year-on-year and brings more than £115m of turnover (annualised) to the company.
In the past year Nisa has stepped up its recruitment strategy working closely with marketing agency Mercieca to communicate to independent retailers the package they can receive through Nisa membership. This has been supported through the reoccurring appearance of Nisa’s television advert on mainstream TV programmes.
Andrew J Mouse, group sales director, said: “To announce such fantastic recruitment figures in such a difficult economic trading environment is truly a reflection of the service Nisa can offer independent retailers as well as the hard work and dedication of the whole team at Nisa.”