Nisa has launched a new consumer website with the aim of driving consumer engagement and increasing brand awareness.
The website has been designed to be impactful visually and includes new features for consumers to enjoy including a recipes page, information on its new Heritage range and a look into its Making A Difference Locally charity.
The website, www.nisalocally.co.uk, also provides Nisa members with the facility to develop their own store page, which is situated on the store locator, allowing them to communicate offers, feed in their social links and communicate their in-store offers and facilities locally, helping drive footfall and loyalty.
Nisa said the new site would also help it to develop more targeted consumer marketing though better understanding of what Nisa’s customer’s like/share, the competitions they enter and products they add to their shopping list. The website will also provide more opportunities for suppliers to promote their products to the Nisa shopper.
Etienne Botha, head of digital, commented: “The new website really drives Nisa’s overall strategy of becoming a consumer focused business. We have worked closely with our partners to create a website which is impactful in terms of design and provides consumers with the user friendly functionality they want, and all the information they need about Nisa at a click of a button.
“The website allows Nisa to lead the way in online and convenience, stand out from its competitors online, and is the first step in Nisa’s online strategy to further improve the platforms through which it communicates. This paves the way for many exciting new initiatives already in the planning stages.”