Spar (UK) Limited has launched a new consumer website aimed at enhancing

its food and drink credentials and championing its ongoing commitment to athletics sponsorship.

Spar said the website would bring the company’s long-term link with UK and European Athletics to life in the run up to the 2012 Olympics, as prepared to bring down-to-earth information and advice to active athletes.

Online information would include fitness tips, healthy eating information, a guide to athletics and athletics-inspired resources for schools to download including certificates for local sports days.

Meanwhile, to enhance Spar’s food and drink credentials, the website has been re-developed with a major focus on recipes – over 50 are currently on the site and a new recipe will be added every week.

Adam Margolin, head of marketing support for Spar UK, said: "The website is simple to navigate, attractive on the eye and includes a variety of exciting content to entice consumers to visit more often and stay for longer.

"With features including a store locator to help customers find their nearest par store, an ‘In the community’ section demonstrating great examples of the fundraising projects retailers have undertaken and a ‘Need a distraction’ page devoted to lighter entertainment (including competitions, exclusive offers and games), the website represents the first major step in our three year digital journey."