Two service stations have switched to Texaco, having both previously sold fuel under the Shell brand.
Johnson’s Retail’s Pentwyn Service Station in Cardiff and Central Convenience Stores’ Verwood Motors in Verwood, Dorset, both switched to the Texaco brand in the past few months.
Family-owned Johnson’s Retail has three service stations, two of which were already Texaco-branded. From his experience of working with Valero, which markets fuel in the UK under the Texaco brand, part-owner Michael Johnson decided it was time to bring the third service station under the brand too.
Johnson said: "Switching over proved a big decision for the business, as this site had been Shell-branded for a considerable length of time. Valero proved to be very competitive on their fuel offer and were very supportive of our planned site- development works."
Central Convenience Stores has been growing rapidly, opening five new stores in June alone. It now has nine Texaco-branded service stations.
Central commercial director Tony Start said the Star Rewards loyalty scheme was a key factor in the decision to move to Texaco.
Andrew Cox, Valero’s director sales and marketing, said: "Valero is delighted that its relationship with both retailers continues to develop."
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