Total has been praised by Trading Standards for the successful implementation of its underage drinking policy, ‘Challenge 21’.
Trading Standards were apparently so impressed by the professionalism displayed at a Total service station in Sunderland, that the team also received an award from the local Mayor.
Sarah Sutton, communications manager at Total Convenience Stores, said: “With the UK’s escalating problem of underage drinking, Total was keen to implement an effective policy that would allow our retail teams to successfully identify underage shoppers. Children and teenagers often look older than they are, so spotting an underage customer isn’t a simple task these days.”
Total organised a series of roadshows up and down the country to bring its retail teams up to speed on licensing laws and current issues – in particular underage sales. Employees are constantly updated on which new products
contain alcohol, so that ‘I didn’t realise that was alcohol’ is not an excuse.
“The roadshows, combined with the ‘Challenge 21’ policy – a simple checklist that retail teams are required to follow – give team members the confidence to make an informed decision,” added Sutton.