Welcome Break CEO Rod McKie, is planning to undertake a 24 hour endurance challenge to raise money for BBC Children in Need. He will travel across the country, visiting all 27 Welcome Break service stations and completing a series of individual tasks along the way.
Welcome Break is an official partner of BBC Children in Need and this year is planning to raise an enormous £600,000 for the charity. Rod is hoping to generate £20,000 through sponsorship of his challenge, with well-wishers able to support him through: www.justgiving.com/Rods24hrchallenge
At 10pm on Monday November 2, Rod will begin his journey across the country, starting from Abington service station, located on J13 of the M74 in Lanarkshire. He will be driving a specially branded BBC Children in Need Tesla electric car, which can be re-charged on all of the newly installed Tesla Supercharge points now available at many Welcome Break sites across the UK.
Rod, accompanied by his team of Welcome Break superheroes, all dressed to impress in their favourite superhero outfits, including Xena Warrior Princess, Superman, Wonder Woman and Batman, will visit each Welcome Break site, collect cheques displaying the amount of money raised by each service station and undertake a series of individual challenges en-route. He will finish at 10pm on Tuesday, November 3, at Hartshead Moor, located on J25/26 of the M62 in Yorkshire.
Welcome Break will be heavily promoting the challenge via its digital and on-site marketing platforms, encouraging customers and employees alike to join in and support Rod as he undertakes his feat. Staff at each service station will be dressing up as their favourite superheroes throughout the 24-hour period and also holding their own events to try and raise even more money.
Rod commented: “Our partnership with BBC Children in Need is hugely important to us and this year we were determined to hit our £600,000 target. We’ve all been taking part in fundraising activities but I really wanted to do something special and work with every site personally to raise money, which is why I’ve agreed to undertake this 24-hour challenge. I’m very excited about getting on the road and meeting everybody, and hopefully beating my £20,000 target!”