JTI is launching new 17s across the Sovereign house to offer retailers a balance of value, quality and profit. The new packs are available now at an RRP of £6.50.

JTI says the Sovereign house has seen steady growth since its introduction leading to a 4.3% share of the Ready Made Cigarette (RMC) market and a 37.4% share of the super value sector. 

Jeremy Blackburn, JTI head of communications, comments: “Sovereign is a well-recognised tobacco brand with a history of introducing extensions that meet consumer demand. With Sovereign Blue, Sovereign Sky Blue, Green and Dual all available in 17s, at a super value price point, the entire house is a must stock for any retailer looking to capitalise on this profit opportunity.”

Retailers will be able to take advantage of wholesale deals on Dual, Green & Sky Blue variants, which will be highlighted on point-of-sale material in cash and carry tobacco rooms.

For more information on the Sovereign house or the new 17s packs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit. Retailers can also use www.jtiadvance.co.uk for further information, support and guidance on tobacco retailing.