Shopaholics can win a trip to Morocco thanks to Cadbury Trebor Bassett (CTB).The holiday is part of the company’s Win a Prize and a Half on-pack promotion, which runs until next March.

There are more than 50,000 prizes up for grabs. The promotion is running on single bar and 250g blocks of Cadbury Dairy Milk, including Turkish, Double Choc, Wholenut, Caramel and Fruit & Nut.

Kate Harding, acting head of customer relations at CTB, says: "We’re confident the activity will really boost sales."

Specific POS including dumpbins and counter units is available for Prize and a Half.

The promotion coincides with a quirky TV ad for the chocolate bar which features a drumming gorilla and Phil Collins’ song In The Air Tonight.

0870 191 7343