Nestlé has revealed its Easter line up for 2009, with its star player being the new filled Aero chocolate egg.
The individually-wrapped treats have a rrp of 40p and Nestlé says the eggs are perfect for the impulse market in forecourts. The launch will be supported by a strong POS package.
There will also be new 100g bags of Smarties and Milkybar mini eggs, which come in a 12 counter outer and are said to be in a more suitable format for impulse purchase. Rrp is 85p.
For more information on the key Easter ranges, see Forecourt Trader’s December issue.