Wrigley is launching a new promotion for Airwaves exclusively in forecourts including BP, Shell and Esso. Starting on August 19, the campaign includes a special bottle promotion and will also give shoppers the chance to win adrenaline-fuelled days such as sky diving, or driving experiences at Silverstone.
Eye-catching point of sale displays have been designed for forecourts specifically for this promotion, where consumers can find details of how to enter the ’text to win’ competition.
Further support for the gum comes from a £6m campaign which includes TV advertising.
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