New advertising for Anchor showcases the entire brand portfolio for the first time butter, spreadable and squirty cream.

The ’Taste Like Home’ campaign focuses on the pleasure of bringing people together around food and highlights usage occasions.

In addition to the 60-second range TV ad, there are two separate 20-second ads featuring Anchor spreadable and ’midnight toast’; and Anchor squirty cream where a homemade cream cake topples over.

The £8m campaign includes national outdoor advertising and print ads in key consumer and female lifestyle magazines. In addition, the Anchor Rewards Club loyalty scheme continues on packs.

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