JTI is introducing B&H Dual, a capsule cigarette which allows smokers to customise their smoking experience. By crushing a capsule embedded in the filter, it provides smokers with an alternative fresh taste. According to Nielsen data, in just four months the capsule cigarette segment in the UK has already generated over £3m in sales, providing retailers with a valuable profit opportunity. Globally, capsule technology accounts for over 380 million packs of cigarettes sold.

Jeremy Blackburn, JTI’s head of communications, says: "Recent innovations incorporating capsule technology have proved to be extremely popular with smokers and B&H Dual will provide them with greater choice and a new growing profit opportunity for retailers." B&H Dual has a recommended retail price of £6.93.

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