BelVita is available in a new price-marked multi-pack format of its Honey & Nut flavour. As part of the brand’s aim to attract new shoppers and help add value to the category, brand owner Mondelez said the new belVita Honey & Nut £1.49 price-marked pack taps into the ‘healthier’ multipack space within the convenience channel and communicates value to price-conscious shoppers.

The company says belVita Honey & Nut is the best-selling flavour in the convenience channel, so adding a PMP format should help retailers benefit from this success even further.

Amy Lucas, brand manager for belVita at Mondelēz, said: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking belVita Honey & Nut PMP an excellent option for convenience retailers. A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products, and 56% of retailers say they have been selling more PMP products during recent times, which emphasises the importance of value within the category.