Chocomel, the UK’s fastest growing premium milk drink (IRI), is being backed by three months of high-profile promotional activity. It has already kicked off with a hero TV ad designed to raise brand awareness and increase penetration under the banner: ‘Chocomel, Sharing Not Required’.
FrieslandCampina UK says this is the biggest TV investment in the category in years and is expected to reach 80% of UK adults, eight times, attracting new shoppers and ensuring that the brand remains front of mind with existing devoted fans during this key season. Supported by a large digital plan across Facebook, Instagram, TikTok and YouTube, the ad is running across ITV, Sky and C4, VoD and YouTube, throughout spring and into summer.
The ad encourages adults to keep Chocomel just for them and carve out some time to really indulge in the luxurious experience.
Gabriella Sudall, marketing manager NPD at FrieslandCampina UK, said: “For nearly 90 years, Chocomel has been a firm favourite in the Netherlands. Since launching in the UK in 2019, Chocomel has captured the imagination of UK shoppers with its great taste and vibrant branding.
“Currently, Chocomel is driving the growth of this category, growing 31% year-on-year and is worth £8m (IRI); our latest investment ensures that Chocomel remains front of mind with those looking for a deliciously indulgent, premium drink.”
Chocomel is available in a 250ml can and 1ltr carton formats. Chocomel Plant-Based is also available, which is a cashew nut and pea milk formulation
