Flake has a new look and a new advertising campaign. The revamped packaging is designed to enhance the indulgent feel of the brand, while we will also see the Flake girl return to our screens.

Cadbury Trebor Basset (CTB) believes the move will appeal to existing customers as well as pull in new ones.

Kate Harding, CTB’s acting head of customer relations, says: "We expect the more indulgent-looking packaging to build further interest in Flake."

All Flake variants, including Praline, Dipped, Dark, Moments and Flake 99 will have the new packaging.

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