Breakfast biscuit brand belVita has launched a new consumer promotion.


The Wake up and Win competition, running until 5 November, offers shoppers the chance to win up to £10,000 in cash. There are 28 prizes in total, including three prizes of £10,000, five prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.

Consumers simply need to buy any participating product, and text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week.

Mathilde Rossignol, brand manager for belVita at Mondelēz International, commented: “Breakfast is a key meal: in fact, 95% of all UK adults eat it.

“Of those adult consumers that eat breakfast, 78% say they want a breakfast that will fill them up, while 67% say they try to eat a healthier breakfast. belVita helps to meet consumer needs thanks to its unique mix of five whole grains and its position as a natural source of fibre, calcium, magnesium and iron.

“We’ve developed the new “Wake Up and Win” promotion to both reward consumers who already start their day with belVita as well as bringing new shoppers into the category.

“Importantly, belVita also offers a great range of flavours and textures to meet consumer preferences. This is helping the brand to achieve one of the highest repeat purchase rates in the biscuits category at 61%, demonstrating that its shoppers are loyal and will be looking for the brand on shelf. We recommend retailers stock up on the belVita range for their shoppers and ensure they display the campaign POS for maximum sales benefit from this campaign.”