Ginsters is expanding its portfolio with the launch of its first microwavable breakfast range. The initial two SKUs bacon roll and breakfast wrap are available now. The bacon roll has bacon with tomato sauce in an English muffin while the breakfast wrap has sausage pattie, egg omelette, cheese, bacon, hash brown and tomato sauce. Rrp is £2.49 and £2.99 respectively.

The launch is supported with in-store pos and merchandising to showcase Ginsters’ breakfast range to busy morning consumers. In addition, a social media campaign will encourage trial and awareness.

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