Robinsons Boost

Following the successful launch of Robinsons Benefit Drops last year, the UK’s number one squash brand (Nielsen) is launching a full benefits-led range of wellness-focused premium squash, named Robinsons with Benefits.

The range features three flavours in a 750ml format, with each containing a different functional benefit through added vitamins and no added sugar, while still retaining the Robinsons taste.

The three flavours are: Robinsons Vitality Peach, Mango & Passion Fruit, with vitamins B3 and D which help to reduce tiredness and fatigue; Robinsons Immunity Orange & Guava, with vitamins C and D to support the immune system; and Robinsons Boost Raspberry, Strawberry & Acai, with vitamin B6 to help recharge consumers’ batteries.

The range is rolling out in the grocery channel now and will be available to the convenience channel in June.

Ben Parker, retail commercial director at Britvic said: ““This launch follows our recent rebrand of the entire Robinsons range and aims to offer consumers another premium squash for different occasions, sitting alongside our premium Fruit Creations range.”

The full Robinsons with Benefits range will be supported by in-store and online activations throughout the summer.