New from Mondelez is Boost + Protein, which contains 12g of protein four times more protein and 32% less sugar than the standard Boost. The bar is made with the same Cadbury milk chocolate and chewy caramel combo that consumers know, combined with protein crisps. Rrp is £1.49.
The Boost brand, including Boost + Protein, is supported by a £1m campaign. Retailers will be able to maximise the opportunity with a range of on- and off-shelf pos.
0870 191 7343 www.deliciousdisplay.co.uk