Cadbury is marking the 50th birthday of its Creme Egg with the launch of a new Golden Goobilee campaign, as Cadbury Creme Eggs return to stores nationwide.
The campaign centres around a 60-second film celebrating the different ways Cadbury Creme Egg shoppers have enjoyed their favourite Easter treat for the past 50 years - whether they are a licker, dipper, baker, eggspert, discrEATer or sharer. This will be supported by social and digital activity including Mondelēz UK’s debut on social platform Tik Tok, encouraging as many people as possible to get involved in the Golden Goobilee birthday celebrations.
To mark the Goobilee, Cadbury is also releasing new golden versions of the Cadbury Creme Egg for consumers to find in store, giving them the chance to win up to £5,000 throughout the Easter season. Two hundred Golden Cadbury Creme Eggs will be released.
And when a shopper wins, so too does the store. Independent retailers have the chance to win a variety of cash-prizes or Amazon vouchers, up to £1,000, with 30 golden eggs hidden in the convenience channel. To participate, retailers must use Cadbury promotional display material. Retailers can find out more by visiting www.deliciousdisplay.co.uk.
Raphael Capitani, brand manager, Mondelēz, said: “We wanted to mark the 50th birthday of a beloved Easter favourite in style by taking EATertainment to a whole new level this year. Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the past 50 years, helping to drive sales for our customers and maximise the Easter season, so we’re excited to kick off the Golden Goobilee for 2021.”
The Golden Goobilee forms part of an integrated marketing campaign supported across media channels including OOH, digital, social, in-store, PR and media partnerships.