McVitie’s Cake Company is cashing in on the Christmas cake opportunity with some great new lines. These include McVitie’s Digestives Coconut Teacakes (rrp £1), which feature marshmallow and coconut snowflake-like frosting; and the Celebrations Festive Christmas Cracker, which contains 12 individually wrapped cake bars and flapjacks. Rrp is £3.

Then there’s McVitie’s Hobnobs Apple & Cinnamon Flapjacks, rrp £1; and Galaxy Salted Caramel Cake bars. And there is new packaging for McVitie’s Frost Mint Digestive Slices and Mars Santa Cake Bars.

0208 234 5000