Kellogg’s is giving the booming cereal bar sector a boost with the launch of Crunchy Nut bar, Nutri-Grain Yoghurty, and Special K Apple & Pear bar.

Nutri-Grain Yoghurty comes in strawberry or raspberry, while Special K Apple & Pear joins the original and Peach & Apricot Special K bars.

The cereal bar market is now worth £215m and growing at a rate of 21 per cent year on year.

Also new to Special K is Special K Yoghurty – cereal with yoghurt flakes.

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