Dip Desperado is a new promotion from Doritos aimed at encouraging consumers to buy dips for their chips. On-pack messaging invites them to play the Dip Desperado game on Facebook or via an app if they have a smartphone.
Aimed at the chips’ key consumers 18-to-34-year-olds it gives them the chance to win one of 1,000 prizes every day of the activity. The promotion started at the end of June and will run for 10 weeks. It will be backed by TV advertising plus retailers can get bespoke stands to merchandise the chips and dips together.
According to Nielsen data to April 23, the Doritos chips brand is growing at 19%.
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