Coca-Cola Enterprises (CCE) is launching its Christmas 2008 campaign this month, backed by £2.5m-worth of marketing and featuring an on-pack promotion on all 500ml and 2ltr bottles of Coca-Cola and Diet Coke as well as a seasonal campaign for Schweppes.
The Holidays are Coming and Greatest Gift ads will also return to TV.
The on-pack promotion runs from November 3. It gives consumers the chance to win prizes and rewards via the Coke Zone website such as high-tech gadgets, shoes for the Christmas party season, exclusive VIP tickets and money-off vouchers at leading retailers.
Meanwhile, the company says £2m is being invested on national TV and 96-sheet outdoor campaigns for the Schweppes brand, running for four weeks through December.