Philip Morris Limited (PML) has released limited-edition packaging for its Chesterfield and Marlboro Gold Original brands to celebrate the summer festival season in the UK, which is a key sales period for tobacco.
There are two designs on both Chesterfield Red and Blue kingsize 19s packs: the Band and the Roadie. The Band packs feature a retro ’50s chrome microphone, while the Roadie features a collection of speakers and DJ decks. The Marlboro Gold Original design, which is available on 20s packs only, features a festival lanyard.
Marketing director for the UK and Ireland, Zoe Smith said Marlboro Gold Original is the UK’s best-selling premium brand, while sales of Chesterfield doubled last year.
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