Coca-Cola European Partners (CCEP) has launched an on-pack promotion across its Coca-Cola portfolio designed to appeal to the 14 million people expected to tune in for each game of the World Cup.

Unique codes have been printed on promotional packs of Coca-Cola Classic and Coca-Cola Zero Sugar which consumers can enter online to unlock exclusive in-game content within FIFA 18 for the Xbox One and PlayStation4 consoles. In addition they will be in with a chance to win a rare player and Coca-Cola jersey.

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