Coca-Cola’s plans for early 2007 include new TV advertising for Diet Coke and the return of the popular ’buy a player’ on-pack promotion, as part of its ongoing Football League sponsorship.
Kicking off this month, the new promotion gives fans the chance to win a share of a £10m transfer fund for their club plus £10,000 for themselves.
Meanwhile, the Diet Coke break returns with a new ad starring a new hunk, screened from January 22 as part of a heavyweight campaign including TV, cinema, billboards and print. The brand, which is being re-positioned as "unashamedly female" following the launch of ’bloke Coke’ Zero, will also sponsor ITV2s WAGs Boutique programme, featuring footballers’ wives and girlfriends. Meanwhile new citrus zest will replace the lemon and lime flavour.
CCE has also announced activity for its Powerade brand, with new packaging being unveiled in March and a ’try me free promotion’ on 2.5 million packs.
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