Comfort Creations fabric softener is available in a limited-edition festive fragrance. Snowdrops & winter berries, which has been blended by perfume experts, boasts warm, woody base notes and features the floral influence of snowdrops and fruity top notes of winter berries. The formula also includes the brand’s encapsulated fragrance technology and is designed to give customers a longer-lasting, festive fragrance over the winter months.

According to brand owner Unilever, consumers love trialling new fabric conditioning fragrances. In a survey, 25% of consumers said that laundry fragrances are their favourite way to infuse their homes with a festive scent. Unilever reckons the festive packaging lends itself to dual siting in-store, in both the laundry and seasonal aisles.

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