Imperial Tobacco’s L&B Blue Ice Capsule is now available natonally in both king size 19s and 10s. Positioned in the economy sector of the factory-made cigarette (FMC) category, Ice Capsule combines the taste of a smooth Virginia tobacco blend with a capsule in the filter that releases a burst of fresh flavour.
Imperial Tobacco brand manager, Madeleine Pearce, said: "Capsules have caught the imagination of adult smokers and claimed an impressive FMC market share of almost 8.5%. Ice Capsule therefore represents another important addition to the L&B Blue family, whose segment of the economy sector has soared to 21.5% since its launch last year."
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