UB is extending its premium assortment range with the addition of McVitie’s Victoria Sapphire. The 385g pack (rrp £6.50) offers a collection of fully coated shortcake and cream biscuits. Returning to the range is McVitie’s Victoria, available in three formats: 650g (rrp £8), 300g (rrp £5) and a new 100g variant, designed for impulse sales at £1. McVitie’s Family Circle is also back having experienced its best-ever Christmas for sales in 2014. And there’s Jacob’s Christmas Crackers (450g pack, rrp £4.29) where crackers are embossed with yuletide messages.

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