Limited-edition Cadbury Creme Egg Biscuits are back available in a new £1 price-marked pack (PMP). Non-PMPs are available for those retailers who prefer them. Both SKUs come in shelf-ready packaging of 12. The launch is supported by pos including shelf barkers and posters to ’entice and attract’ shoppers.
"Customers have really taken to the combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers," said David Costello, head of customer category management at Burton’s Biscuit Company.
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