Mondelez International is expanding its Ritz Crisp & Thin range with a new 30g bag and three promotional price-marked packs (PMPs). The popular Sweet Red Chilli variant from the sharing bag range is being made available in the 30g on-the-go format, rrp 79p and packed 22 to an outer. In addition, it’s available in the new 58p PMP alongside Cream Cheese & Onion and Sea Salt & Vinegar, again 22 bags per outer.
According to Kantar Worldpanel data, Ritz Crisp & Thin has achieved the highest repeat sales of all launches in the savoury snacks category in the past two years, reaching 28%.
Sweet Chilli as a flavour segment is growing 11% in the category year-on-year and so far Mondelez has sold two million Ritz Crisp & Thin Sweet Red Chilli share bags.
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www.mondelez international.co.uk
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