British American Tobacco (BAT) has launched Vogue Perle which it describes as the "first demi-slim cigarette" in the UK. The company says it is a modern format for the UK’s 4.7 million female smokers.
It is slender and taller than king size but slightly shorter and broader than Vogue Signature Super Slims. There are two variants: bronze which is smooth; and menthe which is menthol.
The packaging was created in Paris to reflect the more accessible cigarette size, with rounded edges and a softer, more tactile texture.
Vogue Perle is positioned to offer quality at an affordable price point within the mid-price cigarette segment. Packs of 20 retail at £6.20. Vogue Super Slims remains a premium-priced line.